Industry best practices dictate that effective pipeline public awareness programs should save lives
and reduce accidents, mitigate litigation, protect shareholder value, and build brand recognition. Culver’s turnkey approach ensures that your program accomplishes these goals.
We provide expert help at every step:
Assessment
- Determine info needed for each stakeholder group
- Determine language(s) for each stakeholder group
- Determine info needed for each type of pipeline
- Identify proven materials that will get read/used
- Match educational materials to each stakeholder
and pipeline
- Assess existing materials and programs
Planning and Execution
- Plan outreach campaigns to all stakeholders
- Design, print, and implement outreach efforts to affected publics
- Purchase mailing lists and manage materials ordering and fulfillment
Evaluation
- Measure pre-campaign awareness
- Measure post-campaign awareness and the number and consequence of incidents
Documentation
- Track and document all outreach efforts
in full - Produce reports/evidence for agency inquiry
- Provide Web-based tracking, allowing your internal stakeholders access to GIS-driven data.