Connecting with customers is one of the most common challenges we hear from utility corporate communications and public affairs managers, and increasingly, public safety managers too.
While customers may go online for information about bills and outages, they don’t generally seek out educational content on a utility’s website—unless it’s promoted to them.
Reaching third-party contractors, emergency responders, students, parents, and teachers requires a strategy that considers how to find and appeal to each of these audiences.
Today’s consumers expect interesting and interactive web content. They respond best when a variety of media is employed.
Culver Company has educational content that’s ready for your web pages, newsletters, eblasts, and other applications.
It’s amazing how quickly new trends like social media and search engine optimization have become mainstream.
When you need utility-specific expertise or extra resources to help drive traffic, we can be of service.